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    Brand manager CIS region - Алматы, Казахстан - De'Longhi

    De'Longhi
    De'Longhi Алматы, Казахстан

    1 неделю назад

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    Полная занятость
    Описание
    Job description

    • Translating brand strategy into the brand plan and go-to-market strategy
    • Building brand awareness and increasing brand value and profitability.
    • Planning and execution of communications and media actions across offline, online, and
    social media

    • Design promo campaigns for key product categories
    • Price positioning and assortment analytics, benchmark for key product categories
    • Measure and report performance of all marketing campaigns
    • Guiding the Advertising & Promotion budget
    • Increasing product sales and market share
    • Overseeing social media accounts and ensure brand consistency
    • Synchronizing brand plans with trade marketing initiatives and managing launches
    across all touch points and various stages of development

    • Working with agency partners media/ digital as a part of brand marketing team
    • Conducting meetings with clients

    Requirements:

    • Significant previous work experience in Brand Management in Retail or FMCG
    companies. Fluent level of English allows you to effectively communicate at all levels,
    knowledge of Kazakh language is a good asset.

    • Strong analytical skills partnered with a creative mind
    • Data-driven thinking and an affinity for numbers
    • Excellent presentation and communication skills
    • Up-to-date with latest trends and marketing best practices
    • Organization and responsibility
    • Collaboration and teamwork
    • Expert knowledge about marketing and related subjects (advertising, market research,
    consumer behavior, marketing analytics) culled from years of hands-on experience

    • Consumer-focused
    • Continued learning
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